Peek Inside Makeup Mogul Bobbi Brown's Boutique Hotel
her eye for detail and luxurious experiences transcends beauty
Makeup mogul Bobbi Brown has moved on from her beauty empire, but, you won’t find her frolicking on some exotic beach. Note: we wouldn’t blame her. The former CCO is actually hulled up in her New Jersey boutique hotel she designed herself, The George.
Brown claims her hometown of Montclair is the new Brooklyn, except you can ‘breathe there’. Located just 12-miles from Manhattan and bursting with a creative, eclectic vibe, the suburb is similar to what you’d find wandering up the Hudson via train — a quaint town, far-removed from the concrete jungle.
The cosmetics queen’s 32-room hotel is what she calls a mix of highs and lows — high end pieces, including art from the family’s personal collection, alongside budget-friendly accents.
The backdrop to the hotel is a muted gray which the couple used to make century-old moldings and bright colors pop. The property feels modern yet cozy, like you’ve stepped into a real-life One Kings Lane catalog meets British countryside meets New England estate — which, essentially, it is.
But, how did the makeup maven make the jump from beauty to boutique hotels? For years Brown has used her keen intuition to tap into what people wanted from their makeup, and invested in creating unique, luxurious and memorable experiences.
That's something she discovered in boutique hotels, too. "I used to stay in really fancy big hotels, but once we discovered the smaller ones I realized I loved them so much more," Brown admitted.
Each of the rooms have modern-meets-retro Smeg refrigerators, Nespresso machines and all-natural products like Hello Natural Toothpaste and Flaneur bedding. Brown reportedly also plans to integrate local products into the rooms, as well as bring in local businesses and artisans for things like weekend yoga classes.